Built and operated
Nate solo founded ABco and grew it from eight pairs in a pop-up into a multi-location Canadian resale business.
Founder, Paireeo. Business operator.
Nate Reinhart.
I built a $10M+ business before I started building better systems for others.
I founded sneaker and streetwear resale business ABco on my own and spent about six years growing it from eight pairs in a pop-up to multiple locations across Canada, more than 50,000 orders, and $10M+ in lifetime sales. I exited in January 2024. Now I bring that operator's perspective to the websites, marketing, tracking, and follow-up local businesses depend on.
lifetime sales at ABco
orders processed
Business figures are from Shopify and Clover POS records.
The operator's perspective
I have lived on both sides of the website.
I was the CEO, COO, and CMO rolled into one at ABco. I ran operations, built SOPs, created marketing plans, managed retention and outreach, tracked performance, designed staff incentives, and trained the team.
That is why I look beyond the website. I learned firsthand that growth depends on the connected systems customers and staff move through every day. That is the thinking behind the Online Foundation.
See the Online FoundationBefore Paireeo. kaiv. Creative.
Organic social built for the audience.
I founded kaiv. Creative, and Beercade became our first social media client. The first three months after takeover focused on a distinct visual identity, a clear audience, and consistent organic content.
monthly Instagram views
views in October
accounts reached
of October views were organic
Instagram Insights compares July 4 to August 3 with October 1 to 31, 2024.
Want a clearer plan for how your business shows up online?
Talk with NateRecent work. O'Byrne's Irish Pub.
A new online foundation.
Paireeo built O'Byrne's new website and helped run its paid media and social channels alongside matchday programming and street-level promotion. In July 2026, revenue increased 47.7% over the previous July and transactions increased 39.8%. It was the only month of 2026 at that point to finish above its prior-year comparison.
website sessions in 39 days
reservation clicks
new email contacts in July
The connected work is measured through Clover POS and website tracking.
See the sales, advertising, website, and customer-path results together.
See O'Byrne's proofWhy Nate is qualified
Experience earned inside the business.
The Online Foundation is shaped by what it takes to attract customers, process real volume, and keep the operation visible as it grows.
Marketing with money on the line
He has managed paid reach, owned channels, physical distribution, and the daily work required to turn attention into real orders.
Knows why tracking matters
Processing more than 50,000 orders made one lesson clear: growth gets harder when the website, marketing, inventory, and operations do not share a reliable source of truth.
See the four connected parts Nate brings into one customer path.
Explore the Online FoundationWorking with Nate
Questions first. A clear plan next.
You do not need to arrive with a finished brief. Nate turns what is happening today into a focused week of work.
Understand the problem
Ask how customers find the business, where enquiries slow down, and what the team keeps doing by hand.
Gather the right access
Get access to the website, domain, DNS, analytics, advertising accounts, and the other systems needed for the work.
Map the week
Agree on the pages, tracking, process improvement, approvals, and order of work before the build starts.
Start by finding the first problem worth fixing.
Request a free auditStart with the real problem
Tell Nate where customers or staff are getting stuck.
Describe what happens today. Nate will help determine whether an Online Foundation Build is the right next step.